The banners appeared during a week of solidarity called by the Crimethinc Ex-Worker’s Collective. According to the announcement for the event, the week of solidarity was called to coincide with a hearing in Federal Court in Washington D.C. on July 27, in which a judge will hear a motion to dismiss the multiple felony charges against the more than 200 defendants in the case. More information on the case is available at defendj20resistance.org.
The banners, which were dropped at various points along the Lloyd Expressway as well as along the Greenway Passage on the Evansville riverfront, made use of a new marketing campaign, “Evansville–e is for everyone,” created by Evansville’s business leaders in an attempt to re-brand Evansville as friendly to commerce and development. The new brand, which many worry is an attempt at fueling gentrification in the city, has appeared in shop windows and city buildings throughout Evansville in recent months.
The modification and use of this new brand in support of protesters facing government repression is an example of détournement, a tactic of political subversion in which the symbols and images of those in power are altered to be expressions of resistance. This tactic has a long and rich history, from the Situationist International to Adbusters.